London London

Yesterday I went to London with my brazilian friend. It was nice :) During the day we travel by bus (almost 2 hours and a half) to London. Seats were comfortable but the bus shaked a lot and was so hot then I and She became sick!! Very very sick!!!! Low blood pressure! We visit the Buckingham Palace e took a lot of pictures. And we washed our hands with Body Shop Moisturisers.

Our objective was to attend a lecturer at 01zero-one "The rise of the Post Network Brandcasters". It was so good to see how business people think about brands. Now the aim is the content and how is possible to draw consumers using intelligent contents. The speakers were Richard Adams, Joanna Lyall and Robin Jaffray. Bellow some main points:

• Content is getting richer and agencies are waking up to change it.
• To draw users is essential to think about time, experience, information and attention.
• Successfull advertisements are adaptative to change, benefit to consumers, show content on-line, tell a story.
• Examples - Ford Bite / Motherhood (contents advertises the brand)/ audi channel
• It is broadcasting 3.500 comercials a year but people can engage in only 3 of them.
• Other forms of spam - Ad-voidance
• 55% using blogs
• 63%youtube
• 43%podcasts
• 51%webfeeds
• 41%social networks
• The application Economy - 3 main points: usefulness, interestingness and ubiquity.
• Usefulness - people understand why it is useful, worth it. Examples - Frozen Grand central, Lucky Star by Mercedes
• Interestingness - consumers request information
• Ubiquity - create a storyline for the brand. - mobile content.

In the end, I thought - oh it is not so new! But now people are talking about content and consumers and it is amazing for my field!!!! :)